Wednesday, 30 January 2008

Ford Focus turned into an orchestra

I am not really a fan of any of the American muscles, but after hearing what Ford is doing as a marketing strategy for their new Focus I have to say I am impressed.

Composer Craig Richey, sound designer Bill Milbrodt, and friends used a five-door Focus RS fresh from the factory floor, took it apart, then used the car's many parts to create 31 musical original instruments such as a Rear Suspension Spike Fiddle and Door Harp. Ford will then hand over the Motorcraft-edition instruments to a full-blown orchestra to lay the sound track for the next Focus commercial. The ad will be aired on ITV in Europe on Feb. 4.

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