Tuesday, 25 March 2008

Peugeot kicks Ferrari's @$$??!!

The 2007 Peugeot Design Contest had an interesting theme; P.L.E.A.S.E. innovate. The P.L.E.A.S.E. stands for:

P leasurable
L ively
E fficient
A ccessible
S imple
E cological

The winner of the competition provided an incredible design that took my breath away... I just hope Peugeot can wait a couple of 10 years until I can afford such a beauty... Screw Porsche, Ferrari, Aston Martin and any other sports car.... this is definitely the car I'm buying in my mid-life crisis.

The second winner was kind of cool too although it looked very conceptual and not very practical to me... more of the contest entries can be found here, here and here.

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