Monday, 30 November 2009
Billboard Living is a project by Dolf Robertus displayed at the Graduation Show of the Design Academy in Eindhoven. The concept of the project is to turn advertised corporate logos into housing, animating the adverts by inhabitants. So a Mac's logo would be animated by people using Mac laptops or ipods. Dove logos will be animated by people taking showers. And my favorite, a "Playboy" logo will be animated by nudity.
What attracted me about this is the drawings, or presentation sketches. I am a huge fan of caricatures, specially architecturally related caricatures. And the technique used here is very elegant. The sketches are simple, with the appropriate detailing required, without loosing the fantasy or the humor aspect of the project.
For more info about it, look here.